Book Marketing for Indie Authors
Paperhearts Marketing Co
© 2025. Paperhearts Marketing Co
You wrote the book.
Writing the book was supposed
to be the hard part.
Turns out, getting people to read it is a whole different job.
Staring at a blank screen, not knowing what to post today.
Trying to keep up with ever-changing trends and algorithms.
Trying to get your early readers to actually leave a review.
Burning out from doing everything except writing your next book.
Here's where we come in
Hi, I'm Aparajita, founder of Paperhearts Marketing Co.
I'm a writer, marketer, and strategist who helps self-published authors build visibility, reach readers, and grow their audience. With 10+ years in writing, content, and social media, I understand both sides of the publishing world.
After working on multiple book launches, I've learned that successful book marketing isn't about doing more. It's about knowing where to focus your time, energy, and attention so your book has the best chance of reaching the readers it's meant for.
And that's the approach we bring to every author we work with. Marketing that feels thoughtful, focused, and aligned with what you're trying to achieve.
How I can help you
What this actually helps you do
Not vague marketing promises. Just the kind of consistent, strategic content that helps your book grow over time.
Show up consistently without burning out
Systems that keep your content moving, even when you're deep in writing your next draft.
Build readers, not just followers
An audience that genuinely cares about your stories, your voice, and your world.
Launch with clarity, not chaos
A thoughtful marketing strategy already in motion well before your release day arrives.
Stay visible well beyond launch week
Good books deserve steady visibility and momentum long after their release day.
Social Portfolio
Feeds I've Built
Authentic, high-converting social media aesthetics for authors.
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Instagram
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What my clients have to say
“It has been a pleasure working with Aparajita. She is professional and manages social media content and marketing efficiently. She is keen to take initiative and problem-solve. Thank you for your support and efforts to build T4Tales' social media page.”
PKG
Pridhee K Gupta
Founder at T4Tales
“Working with Aparajita was the first time my book marketing actually felt like me. I went from overthinking every post to having a clear voice and direction. The content didn’t just look good, it connected. I saw more engagement in a few weeks than I had in months.”
RS
Raegan Salander
Amazon Best Seller Author